Posted by MHP on January 17, 2012 | No Comments
From April 2012 Metropolitan Housing Partnership and all our member organisations will operate under the one brand name of Metropolitan.
This isn’t just a lick of paint. We are rebranding as part of the key changes we are making to improve our services, some of which we’ve spoken to customers about under the Services to Suit You campaign. Moving to one brand will also save money in the long run.
Involving our customers
Before we could decide what Metropolitan would look like, we talked to our customers and staff to understand the key qualities or ‘attributes’ that they thought our organisation should be, and our new brand should reflect.
We spoke to our staff and customers about the three visual identities, designed by our in-house team, to find out which said ‘Metropolitan’ to them. A series of ten customer focus groups, which included residents and service users, and customer groups such as the National Residents Group members and our Scrutiny Panel, took place in early December. In addition, 85 customers gave us their views through an online survey, identifying the key attributes that they saw as most important and the visual identity that best reflected them.
The key qualities our customers said were important to them was that we are:
- Caring
- Reliable
- Trustworthy
- Listening
- Professional
- Consistent.
The wide range of feedback and comments from our customers and staff, were key in choosing what the information we provide you with will look like and sound like in the future.
Our customers will get a sneak preview of our new identity in their next resident newsletters, and we’ll be updating our websites and other information in April 2012.